FAQs
To bridge this digital divide and make this growth inclusive for all, the Digital Responsibility Awards (DRA) has been initiated. The objective of these awards is to identify organizations that are exhibiting tenacity and a take-charge attitude through their initiatives and projects to bridge the digital divide in India.
Any company, organization, institution, agency, consultancy, group, or individual which has done any project that qualifies under any of the categories of awards within Digital Responsibility Awards can create an account. For the same company/entity, any number of entries can be made using the same account.
Nominations can only be submitted online at https://dra.iamaiawards.in/ Click on Register Tab to create an account. After creating the account, use the e-mail id and password to log-in. Select the Category and Sub-Category you wish to submit your entry form. Fill in the details, Save, and Exit. You can edit it and make changes whenever required. Submit the entry and make the payment as per the stated deadlines.
- If registered already, log in using the credentials received
- If not registered, click on Register Now
- Click on Create Entry Tab
- Fill the registration form and submit it
- You will receive Log-in ID & Password
- Use the Log-in credentials to now Log-in
- Choose a category & sub-category
- Fill in the details of the entry in the respective form
- Upload the project / work file or URL
- Click on Save & Exit if further editing is required
- If no editing is required, then click on Submit & Exit
- Make Payment & Complete the Submission Process (You may make bulk payment of all your entries together by selecting them on your dashboard)
Anyone who has created an account can submit any number of entries across all categories after paying the required fee online. However, all entries must be original, and the entrant must either own the work or have permission from a client or other appropriate party to enter the work, with all rights granted therein. In the event that an entrant without such rights submits an entry, the entrant will not be eligible for the competition.
The fee structure for entry submission is available here.
- Can I make changes in the entry? - You can make changes in the entry by clicking on ‘save and exit’ in the form any number of times, until you submit the entry.
- Can I make changes after submitting the entry? - No. Once the entry is submitted, you cannot make any changes.
Any readable file format which clearly and comprehensively demonstrates the project/work in a way that it could be comprehended and assessed for judgment is accepted.
IAMAI's Digital Responsibility Awards is not liable for any copyright infringement on the part of the entrant. Submission of any entry acknowledges the right of IAMAI Digital Responsibility Awards to use it for exhibition, promotion, and publication purposes in any medium.
- Credit Card/Debit Card/Net Banking/UPI
- Bank Transfer (RTGS/NEFT/IMPS)
Applications need to be filled out in English. For regional languages, supporting videos can be in original language with English Subtitles. It is important for all our Jury members to fully understand the projects or campaigns.
Your entry will be judged by some of the brightest and most experienced business leaders. Entries are judged in two phases. The highest scoring cases from Round One will go to the Final Round. In both rounds, all elements of an entry – written case and creative elements – are judged. Scoring is done anonymously and confidentially. Judges are asked to evaluate specific criteria in scoring a marketing case’s overall effectiveness and provide criteria specific cores analyzing specific attributes of the work. The judges’ scores determine which entries will be finalists and which finalists are awarded. The finalist level and each winning level has a minimum score required in order to be eligible for finalist status or for an award. DRA Trophies are awarded at the discretion of the judges. It is possible that a category may produce one or multiple winners of any level or perhaps no winners at all – no matter the number of finalists. Not all finalists become winners. Judges read your written case and then watch your video/ supporting document. Make sure your team reviews together to ensure they work seamlessly together before submitting your entry.
Latika K.| latika@iamai.in | +91 98204 08033
Ishita M.| m.ishita@iamai.in | +91 91670 26213
Firdous S.| s.firdous@iamai.in | +91 9167626268
Competitive work or logos
• Agency names, logos or images
• Any stock music/images that did not run in the original creative that you do not have the rights to include.
Yes, when any nominee submits complete nomination form along with all the supported documents/material, we send an acknowledgement receipt to the nominee.
Yes, any Nominee can submit multiple products/projects for different categories.
No, one Nominee can apply under the best fit category and the project will be considered for that only. Same project cannot be submitted under 2 categories. But the Jury has the right to change the category of the project/product to ensure the ‘Best Fit’.
Yes, the same company/agency can submit more than one entry in the same category. However, all the projects nominated should have been executed from 1st June 2022 to 31st April 2023
Any nominee is required to send an email (latika@iamai.in) requesting the withdrawal from the award process quoting the reason for such withdrawal.
Digital files may be submitted for all categories. Files in PowerPoint, Word, Excel, PDF are allowed & videos, audios in .wmv format.
Yes, any nominee can send the supporting material to the given email address within two days of submitting the nomination form online.
Any information or material related to the products/projects & organisation will remain confidential & will not be shared with any external entity. On request, the material will be given back to the nominee after the final presentation before the Grand Jury.
The process of evaluation commences from the date of closing of nominations. Entries will be judged on the predefined evaluation criteria.
No, you cannot. Any nominated project has to complete at least 4 months on-ground by 31st April 2023.
After the Grand Jury is over, the shortlisted nominations are updated on the website.
Final Results will be declared during the Award Gala on the final event day, scheduled for 6th March, 2024.
No, we request you to please make the necessary arrangements on your own. We can facilitate you in terms of suggesting the accommodation nearby the venue.
6th March, 2024
Online registration is open from 18th August 2023.
You need to write to us at latika@iamai.in or m.ishita@iamai.in or s.firdous@iamai.in informing us of your interest in the subject line of the mail. Our team will contact you within 2 working days.
To join DRA , please register yourself online from August, 2023 onwards at our website – https://dra.iamaiawards.in/
Yes. The Digital Responsibility Awards has several sponsorship and promotional opportunities available from August 2023 onwards. To know our current sponsorship details, please contact siddhartha@iamai.in